What answer engine optimisation actually means for B2B SaaS

Buyers stopped scrolling

A growing share of B2B research now starts inside ChatGPT, Perplexity, Gemini and AI Overviews. Instead of ten blue links, the buyer gets one synthesised answer with a handful of cited sources.

What AEO changes

• Being cited matters more than ranking position
• Clear entity definitions beat keyword density
• Structured, answer-first pages get quoted; long meandering posts do not

Where to start

1. Audit how the major answer engines currently describe your category and your brand
2. Fix your entity and schema footprint so machines know what you are
3. Publish direct answers to the questions buyers actually ask

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