Helping B2B SaaS brands capture demand across Google, ChatGPT, and the next generation of search. AEO for B2B SaaS brands.
Why AEO
Your buyers no longer scroll ten blue links. They ask an assistant which tool solves their problem, and they act on the two or three products it names.
Answer Engine Optimisation is the work that decides whether you are one of those products — the entities, the structure, the citations and the proof that models pull from.
Structure, entities and citations so ChatGPT, Perplexity, Gemini and AI Overviews name your product as the answer.
Comparison, alternative and use-case content built for the exact questions your buyers type into an assistant.
Share-of-answer tracking alongside pipeline reporting, so AI visibility becomes a number you can defend.
The problem
Content in one place, automation in another, tracking half-broken. Nothing compounds because nothing connects.
Buyers ask an assistant which tool to pick. If you are not cited in that answer, you never enter the shortlist.
Dashboards that disagree with the CRM. Attribution that falls apart the moment a board member asks a question.
Services
Take the one that unblocks you now, or connect all four into a single measurable growth system.
Get your brand quoted by ChatGPT, Perplexity, Gemini and AI Overviews — where B2B buyers now start their research.
A bottom-of-funnel-first content system that compounds: clusters, comparison pages and programmatic plays.
Lifecycle flows, lead scoring and CRM plumbing so no signup or demo request goes cold.
Trustworthy numbers: clean GA4, server-side GTM, and attribution you can take into a board meeting.
Not sure where to start?
One call is usually enough to identify the highest-leverage move.
How I work
A hard look at visibility, content, automation and tracking. You get the gaps ranked by impact.
One prioritised roadmap tied to pipeline, not vanity metrics — with what I own and what your team owns.
Hands-on execution: pages, schema, flows, tags, dashboards. I ship it rather than hand over a deck.
Share-of-answer, pipeline and revenue reporting you can defend in a board meeting.
Results
Every engagement starts with a baseline and ends with a system your team keeps running.
3.4x
Across ChatGPT, Perplexity and AI Overviews within two quarters.
+182%
BOFU and comparison page programme for a Series A SaaS.
-41%
Paid search and LinkedIn re-optimised against pipeline, not clicks.
12k+
Compounding content engine built and handed to an in-house team.
Case studies
Three B2B SaaS brands, three different bottlenecks — one measurable growth system.
FAQs
Answer Engine Optimisation. It is the work of making your product visible, correctly described and citable inside AI assistants and AI search results, rather than only in classic blue-link search.
No. Most engagements start with the single biggest bottleneck. The four services are designed to connect, but each one stands on its own.
B2B SaaS founders, heads of growth and small marketing teams who need an operator, not another advisor.
A free 30-minute consultation call. If it looks like a fit, I scope a focused audit first, then we decide whether an ongoing engagement makes sense.
Yes. I work alongside your team, build the systems with them and document everything so the work outlives the engagement.
A free 30-minute consultation call. Bring your bottleneck, leave with a plan.
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