Build a bottom-of-funnel content engine before you chase traffic

Traffic is not the goal

Most SaaS content programmes start at the top of the funnel and wonder why pipeline never moves. Reverse it.

The order that works

1. Comparison and alternatives pages
2. Use-case and integration pages
3. Category education
4. Thought leadership

Why it compounds

Bottom-of-funnel pages are cheap to produce, easy to keep accurate, and they are the pages answer engines quote when a buyer asks which tool to pick.

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