I'm Atul — a growth marketer who likes the plumbing as much as the strategy.

For six years I've worked on growth for B2B SaaS companies, five of them closely enough to know their CRM quirks by heart. My work sits where content, product marketing and data meet: getting found, getting trusted, getting tracked.

More recently that has meant answer engine optimisation. Buyers are asking AI assistants which tool to pick, and most SaaS sites are invisible in those answers. I fix the entities, structure and citations that decide who gets named.

I work remotely with founders, heads of growth and small marketing teams — usually on a focused audit first, then a retainer if it makes sense for both of us.